Custom typography based on Pica 10 Pitch, distorted physically and digitally.

Initial concept involved splicing together serif and sans-serif type, shifted to rhythmic transitions. Printing, scanning, moving the paper, overlapping, and vectorizing the scans helped achieve the desired level of distortion. The final result is simplified and legible, but maintains distorted rhythm.

Rich black logotype on white paper (two sizes, used on walls and concrete columns) and clear vinyl (three sizes, on glass). Material transitions and layout variations that connect the display cases and reaffirm the theme of the works themselves, as selected by Paul Sych.

Motion Graphics expressing “transition”, to be displayed on a large lcd screens by design department entrance (see above photo). Like during the logotype creation process, I used physical methods of distortion (here, shooting video through plastic and glass), using digital software for editing and cutting together the final product. An earlier draft included vector animations.